Our history
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« In 2011, I was working at L'Oréal and my children were between 8 and 10 years old at the time. I wanted to buy facial hygiene products so that my eldest daughter could develop good hygiene habits before she reached adolescence, particularly because I had suffered from acne when I was younger and wanted my eldest daughter to develop good facial hygiene habits using natural products to avoid any rebound effects. I realised that there was a plethora of brands for babies and teenagers, but nothing specifically for children who are no longer babies (over 3 years old) but not yet teenagers. That's how TOOFRUIT was born. Today, I would define TOOFRUIT in three words, or rather expressions
Today, almost 15 years after the start of this wonderful, fruitful adventure, the range has expanded and now includes more than 50 certified organic products for children on our website and in our 1,500 partner institutes, spas, hotels and organic shops for the face, body, hair and hands, in France and around the world!
In addition to our products, we have developed massages for children called ‘treatment protocols’ with the invaluable help of Sylvie Figuet, a socio-aesthetician who has worked with major cosmetics brands and in hospitals.
Because children also deserve moments of well-being!
Three treatment protocols are offered in our partner institutes and spas, one for the face: ‘Ma Douce Frimousse’ (My Sweet Face), one for the body: ‘Mon Soin Relax’ (My Relaxing Treatment) and finally a new one launched in 2023 dedicated to the hands: ‘Mes Jolies Mimines’ (My Pretty Hands).
And it is even possible to share this moment with your child thanks to the ‘Duo Complicité’ (Complicity Duo). These massages are provided using TOOFRUIT products!
The best time for learning is during primary school age.
For example, brushing teeth becomes a reflex for children that they will keep throughout their lives. But this is only possible when we take the time to teach them the right techniques.
We have therefore developed two fun and educational workshops called TOOFRUIT Academy so that children can learn about self-care, the body and relaxation while having fun. These sessions enable children to learn the right habits from an early age, which they will repeat throughout their lives (moisturising their skin, brushing their teeth, sorting waste, etc.)!
These workshops are held in some of our stores. Feel free to contact your favourite beauty salon or spa to find out if they have a workshop planned soon!
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